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Discovering Public Relations: An Introduction to Creative and Strategic Practices. Karen Freberg

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ISBN: 9781544355375 | 400 pages | 10 Mb

• Discovering Public Relations: An Introduction to Creative and Strategic Practices
• Karen Freberg
• Page: 400
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781544355375
• Publisher: SAGE Publications

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Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.

Discovering Public Relations | SAGE Publications Inc
Chapter 1: An Introduction to Public Relations 3. Chapter 3: Ethics and the Law 4. Chapter 4: Diversity and Inclusion Discovering Public Relations transforms PR professionals by coaching them to think creatively, innovate effectively, and. how to implement evidence-based practices to guide their strategic campaigns by 
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Discovering Public Relations: An Introduction to Creative and Strategic Practices · Student Resources · Welcome to the SAGE Edge site for Discovering Public 
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Köp boken Discovering Public Relations av Karen Freberg (ISBN 9781544355405) PR practices with an emphasis on social media, digital communication, creativity, and diversity. and implement evidence-based practices to guide their strategic campaigns. Undertitel An introduction to creative and strategic practices.
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